The biggest mistakes online stores make on product pages

The product page is the moment of truth in an online store. Five common mistakes that make visitors leave before clicking buy.

You might spend thousands of riyals on ads driving visitors to your store — but if the product page is weak, you’re pouring water into a leaky bucket. These are the five most repeated mistakes we see in Arabic store audits:

1. Images that don’t answer questions

Photos aren’t decoration — they’re an answering tool. One front photo isn’t enough. The customer wants the product from multiple angles, in use context, and at a clear scale against something familiar.

2. Descriptions about specs, not value

• ❌ “100% cotton — 220 gsm”
• ✅ “Soft Egyptian cotton that survives repeated washing without fading”

Specs are for the technical; value is for decision-making. Write both, but lead with value.

3. An unclear or distant buy button

The buy button must be the clearest element on the page and stay visible while scrolling — especially on mobile where 70% of visitors read.

Simple rule: if the visitor has to hunt for the buy button, you’ve lost them.

4. Hiding sensitive information

Shipping, returns, and delivery time must appear on the product page itself — not on a separate page. Every extra click to “check” loses you buyers.

5. No instant answers

“Is there a bigger size?” “Suitable for sensitive skin?” Simple questions arriving after hours or ignored at peak. This is exactly where a chatbot like HexaChat helps — answering instantly from the store’s knowledge base and routing serious buyers to WhatsApp.

Start with a quick review

Open your top 3 product pages and ask of every element: does it answer a real customer question? Whatever doesn’t — improve it or remove it. Then measure over two weeks and watch the conversion rate.

By: Hexaa Technology Team